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Research Expertise - Ferguson Insights

Research Expertise

Ferguson Insights conducts qualitative and quantitative research and combines methods to fit client needs.


Qualitative Studies

Exploratory and help you understand the whys behind people’s thoughts and feelings.

• In-depth interviews, in-person and phone
• Ethnographies
• Friend and small group interviews
• Focus groups, in-person and online
• On-site observation and interviews
• Online bulletin boards
• Mobile diaries and ethnographies

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Quantitative Studies

Help you understand how prevalent an opinion or experience is among the market and if there are significant differences between segments.

• Online
• Telephone
• Mobile

Better Research. Better Decisions.

P: 763-478-5158


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