Research Expertise

Ferguson Insights conducts qualitative and quantitative research and combines methods to fit client needs.

Qualitative Studies

Exploratory and help you understand the whys behind people’s thoughts and feelings.

• In-depth interviews, in-person and phone
• Ethnographies
• Friend and small group interviews
• Focus groups, in-person and online
• On-site observation and interviews
• Online bulletin boards
• Mobile diaries and ethnographies

Quantitative Studies

Help you understand how prevalent an opinion or experience is among the market and if there are significant differences between segments.

• Online
• Telephone
• Mobile