Seriously curious, Ferguson Insights humanizes the customer experience through highly-engaging primary research designs and execution. We take the time to understand your business goals and information gaps to make sure we ask the right questions to the right people. With more than 25 years of qualitative and quantitative insights experience using varied and hands-on techniques to discover the whys behind customer behavior, Ferguson Insights is proven to deliver customer-driven, actionable findings that drive better business decisions.

How We Help Clients

Ferguson Insights understands business and targets research and question design
to drive better decision making. Our clients benefit in several ways.



Greater Clarity Around the
Purchase Process and Decision Making

Understand how and why customers decide to buy to align your sales process with their needs.


More Targeted Brand,
Positioning and Communications

Know your customers, what is important to them, and the most effective way to position your company and products.


More Customer-Centered Product Development

Determine how your product can best meet the market’s needs, differentiate you from the competition and increase the odds for sustainability.


Improved Customer Experience and Satisfaction

Deeply understand the experience that customers have with your brand to target improvements and increase brand advocacy.


Clients trust our experience to help them make better decisions.

• Primary Research Design and Execution

• Customized Interview and Questionnaire Development

• Sample Management and Recruitment Screening

• Expert Moderating

• Quantitative Data Collection and Management

• Insightful Reports that Focus on Action

• Report Options that Fit Your Needs

Industry & Client Experience

Ferguson Insights brings a broad range of industry experience to address your needs.


  • Agriculture
  • Airlines
  • Business Services
  • Financial Services
  • Food
  • Healthcare
  • Higher Education
  • Industrial Products
  • Loyalty Programs
  • Marketing Services
  • Non-Profits
  • Printing/Publishing
  • Retail
  • Technology
  • Travel/Hospitality

Dive Deeper into Ferguson Insights

Case Studies

Positioning Wellness Services

Improving the Student Experience

Developing a
Go-to-Market Strategy

Expanding a Service Offering

What Our Clients Say

Customer Testimonials

“Scarlett connects with clients, learns their business, and applies insights from research to empower confident decision-making.”

Vice President, Sales

“She is a top-notch researcher, detailed yet able to see the big picture. Very accommodating, able to relate well to both clients and respondents…She brings all of her knowledge and expertise to the project, then executes flawlessly.”


Market Research Manager

Bring deeper discoveries to your business!

Better Research. Better Decisions.

P: 763-478-5158


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